The price of cigarettes in France has risen steadily for years, mainly due to government policies designed to reduce tobacco consumption. Manufacturers or importers first propose the retail price by factoring in production costs, distribution expenses, commercial margins, and mandatory taxes. However, this price must be approved by French authorities, particularly the Directorate General of Customs and Indirect Taxes. Once approved, it becomes the official price nationwide. As a result, tobacconists cannot set their own prices or offer discounts or promotions on tobacco products.
The final price of a pack of cigarettes is divided among three main parts: the manufacturer’s share, the tobacconist’s margin, and government taxes. Manufacturers receive about 15% of the retail price, while tobacconists earn roughly 8% to 10% for selling the products. Taxes account for the largest portion of the cost. In France, they represent around 75% to 80% of the total price of cigarettes.
These taxes include excise duty and value-added tax (VAT). Excise duty is mainly calculated based on the quantity of tobacco produced or imported rather than its retail value. The system uses a mixed formula combining a percentage of the retail price with a fixed amount per quantity of tobacco. If the calculated amount falls below the minimum tax set by the state, the minimum tax automatically applies. Tobacco products are also subject to VAT, which is included directly in the retail price.
Because taxes make up such a large portion of the price, cigarette costs have increased significantly over time. By January 2026, the average price of a pack of 20 cigarettes in France reached around 12.50 to 13 euros, with some brands exceeding 13.50 euros while cheaper options remain slightly below that level.
Over the past two decades, prices have risen sharply—from about three euros in the early 2000s to roughly thirteen euros today. This long-term increase reflects France’s broader public health strategy aimed at discouraging smoking and reducing tobacco use.
