The Seattle Seahawks’ 29–13 win over the New England Patriots at Levi’s Stadium was almost overshadowed by a different kind of showdown on Super Bowl Sunday: two competing halftime shows.
While the NFL’s official stage featured Bad Bunny, a conservative-backed alternative called the “All-American Halftime Show” was livestreamed by Turning Point USA. Marketed as a cultural counterpoint, it showcased country and rock artists like Brantley Gilbert, Lee Brice, and Gabby Barrett, with Kid Rock closing the event.
Kid Rock’s appearance quickly drew attention online. Viewers questioned whether the performance was live, with some alleging lip-syncing and awkward editing. One commenter bluntly wrote, “Nice lip syncing,” while others joked about how short the segment felt. Several posts claimed the vocals continued even when the mic appeared to drop, fueling speculation and mockery.
As clips spread, past controversies resurfaced. Lyrics from Kid Rock’s 2001 song “Cool, Daddy Cool” circulated again, drawing criticism for references to underage girls. A 2001 Saturday Night Live clip also reemerged, showing comments he made about Mary-Kate and Ashley Olsen when they were teenagers—remarks that were “widely condemned at the time” and reignited backlash.
Still, the reaction wasn’t entirely negative. Supporters praised the performance and said they were excited to hear “Bawitdaba.” Others applauded Turning Point USA for creating an alternative event they felt better represented their tastes. Reports said the livestream peaked at about five million viewers and the archived stream has since surpassed 18 million views.
Together, the dual halftime shows highlighted a growing cultural split. One stage celebrated global Latin pop, while the other offered a conservative-leaning alternative. This year’s Super Bowl halftime conversation stretched well beyond music, reflecting how entertainment, politics, and identity continue to collide.