The Salsafication of a New Generation: Chi-Chi’s Returns to the Table

For many families, Chi-Chi’s was more than food. It was where birthdays were celebrated and long tables filled with “chips, fajitas, and laughter.” As the article says, “It wasn’t just a restaurant. It was a place where ordinary life paused for celebration.”

Founded in 1975, the Tex-Mex chain expanded to over 200 locations across the Midwest and East Coast. But in 2004, financial troubles and a major health crisis forced it to close. The dining rooms shut down, and for years Chi-Chi’s survived mostly as grocery-store salsa and “a warm recollection.”

That changed in late 2024 when Michael McDermott, son of co-founder Marno McDermott, regained the rights to the brand. In October 2025, a flagship restaurant opened in St. Louis Park, Minnesota — marking a true comeback. “This new version is not a replica of the past.” While favorites like chimichangas and fajitas remain, the menu now includes updated flavors and higher-quality ingredients. The goal is clear: “keep the comfort, improve the craft.”

The revival isn’t built on memories alone. McDermott wants to restore Chi-Chi’s as a true gathering place. Fans were even invited to invest in the comeback, turning loyalty into partnership. The redesigned dining rooms are brighter and modern, honoring history without being stuck in it.

The comeback doesn’t ignore the past — “Failure happened. Lessons were learned. Care is being taken this time.” Expansion is planned in regions where the brand once thrived. For many, Chi-Chi’s was never just about food. “It was about gathering.” Now, that spirit is returning — not as a copy of yesterday, but as something steadier for today.

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